Facebook Ads Testing
First, set your measure of success:
Impressions, clicks, costs, actions, events, etc.
It’s going to be the metric we want to optimize around.
These are the tests you can run with your Facebook Ads within your Facebook Ad Set:
Budgets
Campaign Objectives
Audiences
Mediums
Landing Pages
Ad Formats
Visuals
Ad Copy
Offers
Calls to Action
Testing with Audiences.
Be careful of testing too many things at the same time!
Make sure you have a way to measure success before doing any testing.
