Facebook Ads Testing
First, set your measure of success:
Impressions, clicks, costs, actions, events, etc.
It’s going to be the metric we want to optimize around.
These are the tests you can run with your Facebook Ads within your Facebook Ad Set:
Calls to Action
Testing with Audiences.
Be careful of testing too many things at the same time!
Make sure you have a way to measure success before doing any testing.