Elementor #269

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Facebook Ads Testing

First, set your measure of success:

Impressions, clicks, costs, actions, events, etc.

It’s going to be the metric we want to optimize around.

These are the tests you can run with your Facebook Ads within your Facebook Ad Set:

Campaign Objectives
Landing Pages
Ad Formats
Ad Copy
Calls to Action

Testing with Audiences.

Be careful of testing too many things at the same time!

Make sure you have a way to measure success before doing any testing.


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