Effie Bersoux began her studies in Medicine before moving into Business. She specialized in Sustainable Marketing at the University of Cambridge. While still a student, she launched her first startup, which she later sold successfully. Since then, she has been helping multinational organizations as well as innovative startups grow and serves on the board of several innovative startups. Effie is also the founder of GrowthGirls, a growth marketing agency based in London, endorsed by Hubspot as a top startup consulting agency and co-founder at AI Academy.