Blog

Neurodivergence as a Brand: Awareness or Exploitation?

Opinion

Has mental health discourse been co-opted by marketing? From self-diagnosis trends to influencer-driven branding, we examine how struggles are being repackaged as identities and sold back as products. Are we…

Is AI Challenging Our Sense of Self?

Opinion

With AI encroaching on domains once thought uniquely human, from decision-making to emotional intelligence, we face urgent questions: Are we losing our sense of purpose? How do we define ourselves…

The Smartest People Are Losing the Influence War

Opinion

Academics sneer at social media. Intellectuals dismiss marketing. And in their absence, influence is being wielded by those who know how to capture attention, not those who deserve it.

Interview About the Challenges of Female Entrepreneurship & Menstrual Leave Policy effie bersoux growthgirls

Female Entrepreneurship & GrowthGirls’ Menstrual Leave Policy

Interview

I discuss my journey with GrowthGirls and our Menstrual Leave Policy, promoting workplace rights and advancing women's health.

AI existential crisis effie bersoux at websummit 2024

My Takeaways from Web Summit 2024

Opinion

I explore the AI existential crisis in technology at Web Summit 2024, where AI's impact ignites a global debate on ethics and innovation.

why great marketing strategies fail - insights by effie bersoux growthgirls ceo

Why Great Marketing Strategies Fail: The Hidden Barriers to Execution

Opinion

Discover why great marketing strategies fail despite solid planning. I write for the 6 hidden barriers to execution and how to overcome them.

how to prepare for a presentation pitch perfect webinar growthgirls ceo effie bersoux

Pitching Perfect: Tips on How to Prepare for a Presentation

Webinar

Learn how I prepare for presentations to ensure success. Get expert tips on dressing, engaging investors and more.

women's empowerment in the workplace effie bersoux growthgirls ceo

Interview About Women’s Empowerment in the Workplace

Interview

Explore how I'm driving women's empowerment in the workplace with innovative policies at GrowthGirls.

What defies a good marketer - growth marketing insights by effie bersoux, growthgirls ceo

Growth Marketing Insights: An Interview on What Defines A “Good Marketer”

Interview

Read my interview where I share growth marketing insights and explore what truly defines a "good marketer."

effie bersoux on common seo mistakes and how to avoid them

Common SEO Mistakes you Need to Stop Making Now

Podcast

I was a guest of Inside Marketing where I gave advice on how to avoid common SEO mistakes. Read now to start optimizing for success!

effie bersoux on paid menstrual leave policy

Interview about GrowthGirls’ Paid Menstrual Leave

Interview

Discover how I’m setting a new standard with GrowthGirls' paid menstrual leave policy, boosting well-being and productivity in GrowthGirls.

effie bersoux interview on GrowthGirls and Female Empowerment in the Workplace

Interview About GrowthGirls and Female Empowerment in the Workplace

Interview

I discuss the role of GrowthGirls in boosting female empowerment in the workplace and addressing gender gaps in Greece.

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