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AI Without Governance Is a Liability – blog post cover image for Effie Bersoux’s article on responsible AI, risk management, and enterprise AI strategy.

AI Without Governance Is a Liability, Not a Strategy

Marketing Insights

High AI usage can look like progress but without governance, it’s operational roulette. This article breaks down the real risks of ungoverned AI and offers a practical framework for policies,…

What Growth Hackers Can Teach Us About Rolling Out AI

Marketing Insights

Want AI that actually delivers results? Borrow from the growth hacker playbook: set a clear North Star, ship thin slices, instrument everything, and scale only what proves value. It’s the…

Don’t Waste Your Budget on AI. Marketing Insights image for Effie Bersoux’s article on building an effective AI strategy.

Don’t Waste Your Budget on AI: Read This First

Marketing Insights

AI can unlock enormous value but only when organizations move beyond tools and pilots to a disciplined strategy. Learn how to pick the right use cases, build data foundations, manage…

Why Every Company Needs an AI Strategy Not Just AI Tools

Marketing Insights

Every company is experimenting with AI tools — but few are realizing their full value. In this article, Effie Bersoux explains why sustainable advantage doesn’t come from adopting the latest…

When to Hire a Fractional CMO

Marketing Insights

There’s a moment in every growing company when marketing stops being about “getting the word out” and starts being about building a system for scale. Effie Bersoux shares lessons from…

The Dating Tribes and the New Culture of Relationships

Interview

Dating apps are no longer just about love, they’re a reflection of how we connect, express, and even brand ourselves. In my conversation with LOOK Mag, I explored how Gen…

Effie Bersoux featured in Kathimerini for her insights on the Gen Z workplace paradox and why leaders must rethink what “work” means

The Gen Z Workplace Paradox: Why Employers Must Rethink What “Work” Means

Interview

Gen Z isn’t lazy, they’re redefining work. Effie Bersoux explores how leaders can adapt with empathy, purpose, and conscious leadership.

ICE Scores & AI: A Framework for Prioritizing What Actually Works

Marketing Insights

Discover how AI supercharges the ICE framework turning idea prioritization into a data-driven system that cuts bias, speeds decisions, and drives growth.

Neurodivergence as a Brand: Awareness or Exploitation?

Opinion

Has mental health discourse been co-opted by marketing? From self-diagnosis trends to influencer-driven branding, we examine how struggles are being repackaged as identities and sold back as products. Are we…

Is AI Challenging Our Sense of Self?

Opinion

With AI encroaching on domains once thought uniquely human, from decision-making to emotional intelligence, we face urgent questions: Are we losing our sense of purpose? How do we define ourselves…

The Smartest People Are Losing the Influence War

Opinion

Academics sneer at social media. Intellectuals dismiss marketing. And in their absence, influence is being wielded by those who know how to capture attention, not those who deserve it.

The professional worth of a woman is not affected by menstrual leave - Effie Bersoux interview

Female Entrepreneurship & GrowthGirls’ Menstrual Leave Policy

Interview

I discuss my journey with GrowthGirls and our Menstrual Leave Policy, promoting workplace rights and advancing women's health.

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