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Marketing Insights cover image for Effie Bersoux’s blog post titled “When to Hire a Fractional CMO.” The design features bold typography on a red and cream background with the initials “E B” at the bottom.

When to Hire a Fractional CMO

  • Marketing Insights
There’s a moment in every growing company when marketing stops being about “getting the word out” and starts being about building a system for scale. Effie Bersoux shares lessons from…
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Is AI Challenging Our Sense of Self - Effie Bersoux

Is AI Challenging Our Sense of Self?

  • Opinion
With AI encroaching on domains once thought uniquely human, from decision-making to emotional intelligence, we face urgent questions: Are we losing our sense of purpose? How do we define ourselves…
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