Facebook Ads Testing First, set your measure of success: Impressions, clicks, costs, actions, events, etc. It’s going to be the metric we want to optimize around. These are the tests you can run with your Facebook Ads within your Facebook Ad Set: BudgetsCampaign ObjectivesAudiencesMediumsLanding PagesAd FormatsVisualsAd CopyOffersCalls to Action Testing with Audiences. Be careful of testing […]
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